It's happening again.
General Motors is recalling cars due to defects with ignition switches. And, this time, they're recalling 3.36 million vehicles.
GM has now had 44 recalls this year for a total of 20 million vehicles. To put it in perspective, General Motors sold 9.7 million vehicles worldwide for all of 2013.
Now that it has raised its second-quarter charges for recalls to $700 million, General Motors now has charged its income statements with $2 billion for recall problems alone this year.
According to Gina Sanchez, founder of Chantico Global, the issues causing the recalls reveal a deep problem in the company.
"Clearly, they have cultural issues," said Sanchez, a CNBC contributor. "Those cultural issues are manifesting in terms of quality control."
Yet GM sales continue to improve in the United States, notes Sanchez. "The company has held up quite well despite all of these issues," she said. "GM delivered almost 285,000 new cars in the U.S. in May. That makes it its best May since 2008."
With GM's stock down 11 percent this year, it has become cheaper relative to its competitors on a price-to-earnings (P/E) basis. The stock now trades at 11.3 times the estimated earnings for the next four quarters, compared with Ford's 12.7 times.
General Motors "is an inexpensive stock," Sanchez said. "But it has serious issues. These issues are cultural, which makes them pervasive and that will make them difficult to deal with."
Steven Pytlar, chief equity strategist at Prime Executions, believes the charts are saying investors should stay away from the stock.
"On the charts, what we see is that investors are looking confused," said Pytlar. He sees a basing pattern forming from March to May. That would normally be a bullish pattern provided volume and price action show buyers stepping in. "We just don't see that in GM," he said.
"When you don't see that commitment," Pytlar explained, "it tells you that there's potential weakness [and] that those early adopters may be questioning their position and ready to get out of it."
Instead, Pytlar sees GM's stock headed back to its basing range of $32 to $37.50 per share, well below its current levels near $43.63.
"What we would be looking at here is potentially a move back into that base range," added Pytlar. "That's what keeps us negative on—or at least neutral on—the stocks. We would not be looking to buy it here based on the charts."
To see the full discussion on General Motors, with Sanchez on the fundamentals and Pytlar on the technicals, watch the above video.