You are what you drink.
In a fascinating analysis—or sad, depending on how much you love or loath coffee—Quartz discovered which Starbucks beverages are uniquely popular in several cities. The online site said the info came from Starbucks itself, and the company did not deny this to us.
The results say something about Americans, or about those Americans (like me) who have been programmed to think paying $4 for coffee is not an outrage. That's a latte money.
The most common drink order at Starbucks remains plain old drip coffee, followed by lattes. But certain regions of America enjoy certain specialty drinks in outsized numbers. Watch the video for the venti version of the analysis, but here are highlights of unusually popular Starbucks orders by city:
Boston: Iced coffee, because they can't have iced tea. They threw it all in the harbor.
New York: Pike Place. No fancy schmancy wimpy frothy drinks here, pal.
Memphis, Tenn.: White chocolate mocha. Pairs well with the blues.
Out West, where Starbucks was born, coffee lovers have invented and perfected the art of special ordering. My own preference, well known to every cameraman and producer I work with in Los Angeles, is a grande, nonfat, two-pump, no whip mocha. To Starbucks' credit, I have placed that order at every Starbucks in every pit stop from Boston to Buttonwillow, Calif., and no barista has ever batted a lash.
Seattle: Here in Starbuck's hometown, the most unusually popular drink order is coffee with an extra shot of espresso. This may help counteract the usage of legalized pot.
San Diego: Green Tea Frappuccino. That’s not even a coffee drink.
Finally, in San Francisco, the Starbucks beverage with outsized sales is a soy latte. Soy, not necessarily because the City by the Bay is lactose intolerant (though, fortunately, coffee is already gluten free), but because milk comes from cows, and cows should not be exploited that way. But what about the poor soybeans? Why should their lives be sacrificed to whiten your coffee? And were they cage free, grass fed soybeans?
Best to just have water. That only costs, like, $3.
--Comments, Questions, Suggestions? Tweet us @TopBestMost.