U.S. Markets open in 32 mins
  • Gold

    1,785.00
    +0.10 (+0.01%)
     
  • EUR/USD

    1.1652
    0.0000 (-0.0000%)
     
  • 10-Yr Bond

    1.6590
    +0.0230 (+1.41%)
     
  • Vix

    15.82
    +0.12 (+0.76%)
     
  • GBP/USD

    1.3803
    -0.0023 (-0.1629%)
     
  • USD/JPY

    113.9600
    -0.3690 (-0.3228%)
     
  • BTC-USD

    64,884.63
    +509.41 (+0.79%)
     
  • CMC Crypto 200

    1,534.68
    +53.88 (+3.64%)
     
  • FTSE 100

    7,194.22
    -28.88 (-0.40%)
     
  • Nikkei 225

    28,708.58
    -546.97 (-1.87%)
     

Versace Brings Its Spring Underwater Pop Dream to Shanghai

·1 min read

A VERY POP POP-UP: Versace is bringing its spring brightly colored underwater world to Shanghai.

The Milan-based fashion house has opened a pop-up shop at the prestigious Plaza 66 luxury mall, which definitely can’t go unnoticed.

More from WWD

Featuring a bubblegum pink structure inspired by coral cladding, the temporary store carries a selection of the brand’s new La Medusa bag variations, as well as the Greca sneaker. Inside, a cash register stands out in the shape of a maxi Medusa head. Making this Barbie-meets-The Little Mermaid space even more attractive is the LED floor that reacts to the footsteps of visitors and projects ocean waves.

The pop-up, which will be open until April 11, will host a range of events. For example, a photo booth will be available for guests from April 4; a cocktail event will be held on April 6, and, in collaboration with Shanghai Fashion Week, a Chinese iteration of the Power Talks project, intended to amplify the conversation about female empowerment, will be organized at the retail destination.

The international edition of the Power Talks project will include recorded interviews shared on the brand’s social media accounts with the brand’s chief creative director Donatella Versace in conversation with a range of female personalities, including Irina Shayk, Precious Lee, actress and model Indya Moore, photographer Lucka Ngô, and activists Chelsea Miller and Nialah Edari.

See also:

Versace Opens Stores in Dubai, Moscow

Plaza 66 Shanghai Sees Yearly Sales Surge 60%

If You Want Renzo Rosso’s Number, Get a Mentorship at OTB

Best of WWD

Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.