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What’s in a Ticker Symbol? More Than You Might Think.

Al Root

At Barron’s, we prefer to ask what’s in a ticker, those one to four (occasionally five) letter identifiers for stocks? Occasionally, tickers are clever, even creative: the newly public Slack Technologies, with its WORK ticker, (HOG)’s HOG, (TAP)’s TAP, and YUM Brands’ ineffable—of course—YUM.