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Is Zillow A Ticking Time Bomb?

Marc Gerstein

Premier Agent, a program in which real estate agents pay up to have their names, faces and contact information posted alongside listings of other agents, might change in a way that could hurt the program and Zillow (Z) in New York State. There is no official ruling to this effect — yet — but the Department of State has shared with Zillow its intention to do this. A Zillow Group spokesperson says, "The Premier Agent advertising program is legal, and the NY DOS has given no indication that the program will be deemed illegal." The company's full statement is at the bottom of this story. Zillow Inc. is the Big Gorilla in online real estate listings.