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SAP Renews Its Push for CRM Spending

Rachel Gunter
SAP Renews Its Push for CRM Spending

SAP SE (SAP) is releasing a slate of new CRM (customer relationship management) applications in a renewed push to lead the CRM market. SAP captured 8.5% of the global CRM market last year, making it the second-largest CRM software vendor, according to Gartner. SAP was a distant second-place contender for CRM spending, as it trailed the market leader by more than 10.0% in terms of market share size.