U.S. Markets closed

Why all standard black Tesla cars are about to cost $1,000 more

Kirsten Korosec
Why all standard black Tesla cars are about to cost $1,000 more

Tesla will start charging $1,000 for its once-standard black paint color next month, according to a tweet Wednesday by CEO Elon Musk, the latest pricing adjustment by the automaker as it aims for profitability. Basic white will become the new (and only) free standard paint color, Musk added in a followup tweet. Musk didn't explain what prompted the change or provide any further details.