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Jack in the Box Cooks Up First-Quarter Earnings Win

Rob Lenihan

Bartlett estimated that Jack in the Box's same-store sales improved by 1% in the final nine weeks of the first quarter after introducing its value-priced BLT Cheeseburger Combo, a $4.99 promotion, and the $3 Loaded Fries. "While it is encouraging that consumers responded well to JACK's value approach, decelerating traffic (-3.3% at company stores vs. +2.0% in F4Q18) and widening SSS underperformance in F1Q19 as a whole shows that JACK remains at a disadvantage in the current value-oriented promotional environment," Bartlett wrote. Bartlett rated the company a buy with a $103 price target.