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[$$] Yelp Shares Plummet as Company Cuts Revenue Forecast

Inc. tumbled more than 28% in post-market trading Thursday after the company cut its revenue forecast on slower-than-expected growth in the number of merchants advertising on its platform. The San Francisco-based online review company said local advertising revenue was lower than anticipated in the third quarter, in part because it had a harder time reaching businesses with traditional sales calls. Paying advertiser account growth, which reflects businesses that have paid for ads over a three-month period, remained flat from the second quarter at about 194,000.