U.S. Markets closed

Walmart’s Jet.com targeting affluent millennials with a little help from Apple

Jet.com wants to use premium brands and products like those from Apple Inc. to help its parent company, Walmart Inc., reach a demographic that has been elusive for the retail giant: affluent millennials in urban areas. Apple (AAPL)  merchandise, including Mac computers, iPads and iPhones, were made available on the site last week, Marc Lore, chief executive of Walmart e-Commerce U.S., said on a media call following the earnings announcement. Lore said the look and feel of Jet.com is meant to diverge from the recently revamped Walmart.com site.