U.S. Markets closed

E.L.F. Beauty is shifting its strategy … about six months too late, analysts say

Market Watch
E.L.F. Beauty is shifting its strategy … about six months too late, analysts say

E.L.F. Beauty Inc. used its second-quarter earnings call to lay out a go-forward strategy to turn around decelerating sales, but the plan is about six months too late, analysts say. The beauty company's ELF, -28.30%  shares have plummeted nearly 29% in Thursday trading after it cut its fiscal 2018