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[$$] IKEA's New Collection Could Sell out in Seconds---Here's Why

Swedish furniture behemoth IKEA held an intimate preview of “Makerrad,” its upcoming housewares collaboration with fashion designer Virgil Abloh—and let the public in on the in-progress development of a rare marriage between souped-up streetwear and everyman furniture. On March 26 though, Mr. Abloh was appointed the creative director of Louis Vuitton’s menswear, elevating the Chicago native to the helm of a major label, and making him one of the closest-watched creative people in the fashion world. Never before had IKEA lifted the curtain on its design process, giving shoppers (and potentially competitors) an opportunity to see their half-finished prototypes.