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Amazon's Prime Holiday Is Still Not the Primary Online Sales Day

Amazon's Prime Holiday Is Still Not the Primary Online Sales Day

Amazon is getting much deserved attention today. Its Prime Day is rumored to be ready to surpass Black Friday as an online shopping holiday, despite being positioned in a traditionally slow season. Accelerating from under $1 billion in sales on the "holiday" in 2015, the rumored target for Prime Day is now set at well over $6 billion, or a more than 600% increase.