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Macy's, Target Among Retail Stocks Making A Comeback

Donna Fuscaldo

Macy’s ( M), Target ( TGT) and Nike ( NKE) stocks are in comeback mode as investors are recognizing and even rewarding the measures these retailers have undertaken to combat the threat of Amazon.com Inc. ( AMZN). Since 2017, retail chains like Macy’s and Target have poured tons of money into their e-commerce offerings, overhauling their stores and refreshing their inventory to better compete against Amazon. Target even embraced same day delivery while Nike shifted its focus to selling its sneakers and apparel direct to consumers and has also been revamping important brands.