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Comcast to launch Amazon Prime Video on Xfinity X1 service later this year

Sarah Toy

Comcast Corp. will launch Amazon (AMZN) Prime Video on its Xfinity X1 service, the companies announced Thursday, marking the first time Amazon Prime Video content will be integrated on a multichannel video programming distributor (MVPD) platform in the U.S. "We want to give customers easy access to all their favorite content in one place," said Dana Strong, head of consumer services at Comcast (CMCSA) Vice president of Amazon Prime Video Greg Hart added: "The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever." The Prime Video app will launch on X1 later this year, the companies said. Comcast shares have fallen 12.9% so far this year, while Amazon shares have shot up 55%.