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Does Fitbit’s Recent Rally Have Legs?

Sean Allen
Does Fitbit’s Recent Rally Have Legs?

While the Versa’s success may now just be a baby step, it does suggest that Fitbit could eventually see profitability if it plays its cards right. Although Fitbit faces stiff competition in the smartwatch segment from the Apple Watch, which has become insanely popular over the years, one advantage Fitbit has over Apple is that it is compatible with both iOS and Android products. Additionally, Fitbit has been expanding to newer markets.