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[$$] Comcast Raises Sky Offer After Fox Sweetened Its Bid

The battle for control of European pay-TV giant Sky PLC heated up Wednesday, with 21st Century Fox raising its bid and cable company Comcast Corp. quickly countering later in the day, the latest jockeying in a cross-Atlantic media deal showdown. Comcast raised its offer for Sky to £14.75 per share, valuing the company at $34 billion. Comcast said its latest offer was recommended by Sky’s independent directors.