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Is SAP Aiming for a Bigger Share in Customer Management?

Anne Shields
Is SAP Aiming for a Bigger Share in Customer Management?

In the previous article, we discussed SAP’s (SAP) recent acquisition of Coresystems, which should strengthen its position in the customer software space. Last week, SAP announced a new offering, C/4HANA. C/4HANA is SAP’s fourth-generation customer experience suite, which the company has developed by bundling all its front office software.