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How Weibo’s Operating Margins Look

Amanda Lawrence
How Weibo’s Operating Margins Look

What drove Weibo’s operating margins? On the brighter side, the expenses as a percentage of revenue (or operating expense margin) have fallen from 62% in 2015 to 44% in 2017. Weibo’s improved gross profit and operating expenses led to growth of 276% and 189% in income of operations for 2016 and 2017, respectively.