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How a former Reader's Digest exec turned Nutrisystem around one data point at a time

Barbara Booth

Dawn Zier is a firm believer that numbers are key — not only to measure performance but also to drive it. Zier, a businesswoman with a master's degree from MIT, believes analytics are the way of the future. When Nutrisystem hired her away from Reader's Digest in 2012 to help turn around the struggling weight-management company, one of the first things she did as president and CEO was institute a facts-based culture, believing that if you can gain better insights into existing and potential customers through data analysis, you can serve them better.