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Snap to drug advertisers: We're the friendlier social network

Christina Farr

Snap, the company that makes Snapchat, is attending pharma marketing conferences to pitch companies on using its platform for advertising. It is suggesting a range of campaigns, including generalized disease awareness and specific drugs or vaccines for conditions ranging from excessive sweating to HPV. Pharma companies are shifting their ad dollars from TV to digital media, and are looking for new ways to reach younger audiences.