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Why Is Comcast Focusing on Addressable TV Advertising?

Sneha Nahata
Why Is Comcast Focusing on Addressable TV Advertising?

Cable service provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way to cater to a large group of households at once. However, TV as a medium of advertising is lagging due to a lack of data.