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Instagram hides Like counts in leaked design prototype

Josh Constine
Instagram hides Like counts in leaked design prototype

During this test, only the person who share a post will see the total number of likes it gets." That's how Instagram describes a seemingly small design change test with massive potential impact on users' well-being. Hiding Like counts could reduce herd mentality, where people just Like what's already got tons of Likes. It could reduce the sense of competition on Instagram, since users won't compare their own counts with those of more popular friends or superstar creators.