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VF stocks hit lowest price of past year despite best quarter ever for The North Face

Ed Sealover
·4 min read
VF stocks hit lowest price of past year despite best quarter ever for The North Face
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VF Corp. (NYSE: VFC) stock prices dropped to their lowest levels since August 2020 on Friday after the Denver-based apparel giant announced that its traditional star brand, Vans, continues to perform “below expectations,” particularly in the key market of China. The troubles with that high-profile clothing and shoemaker appeared to offset the best quarter in history for The North Face, one of the five outdoor brands that are co-located with the company’s Denver headquarters. VF announced during its quarterly earnings call that The North Face recorded more than $1 billion in sales — $1.2 billion, to be exact — for the first time during its fiscal third quarter that ended on Jan. 1, representing roughly one-third of VF’s $3.6 billion in revenues for the quarter.

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