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Kraft thinks it can get more kids to eat greens with salad ‘frosting’

Rachel Koning Beals
Kraft thinks it can get more kids to eat greens with salad ‘frosting’

If parents need help with the white lies that get kids to eat better, Kraft Heinz has a creamy dressing in disguise to aid in the farce. Recall that Heinz, now part of Kraft Heinz Co. (KHC) , was behind EZ Squirt ketchup from 2000. Kraft Heinz, whose share price has been squeezed this year, is not deterred, however, promoting the repackaged salad dressing as a contest and a hashtag campaign #LieLikeAParent.