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[$$] Miller Lite Brings the Bud Knight Back to Life (Sort of)

Miller Lite’s latest ad assault on Bud Light picks up seconds after its larger rival’s biggest Super Bowl ad ended, imagining what happens after the commercial stops shooting. Instead of the Super Bowl, the commercial and another along the same lines will air during coverage of the NCAA men’s basketball tournament on TV and online. SA’s Bud Light used its medieval-themed “Dilly Dilly” campaign to associate competitors with corn syrup.