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[$$] No-Frills Gym Chain Bulks Up Thanks to Workout Boom

Inc. is expanding by going lean, pulling in customers with a $10-a-month membership fee and a no-frills atmosphere. As other gyms add juice bars and workout classes to emulate high-end boutique studios, the company is winning over newcomers with a simple selection of machines, free pizza nights and television commercials that poke fun at gym buffs. Planet Fitness’s revenue has increased more than 30% over the past year and its valuation has nearly quadrupled to about $6.2 billion since it went public in 2015.