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Coke Solves a Huge Problem in a Simple and Genius Way

·3 min read
Coke Solves a Huge Problem in a Simple and Genius Way
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  • KO

Coca-Cola Co. adopted a sustainable packaging initiative World Without Waste in 2018 to help solve the global plastic waste crisis with a goal of making 100% of its packaging recyclable by 2025 and using at least 50% recycled material in packaging by 2030. Coke set a target to use 3 million tons less of virgin plastic from oil-based sources by 2025. The company said it will strive for this 20% reduction by investing in new recycling technologies like enhanced recycling, packaging improvements such as light-weighting, alternative business models such as refillable, dispensed and fountain systems, as well as the development of new renewable materials.

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