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Nike Loses Long-Time Endorser Roger Federer to Uniqlo

Tony Owusu

more than 20-year relationship with tennis star Roger Federer has ended. The world's top-ranked pro tennis player showed up at Wimbledon on Monday, July 2, 2018, wearing Japanese clothing brand Uniqlo, signaling an end to the endorsement contract Federer has had with Nike since 1997.