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TV's Golden Age, or TV Overload? Battle for Dominance Has No Clear Winners

Annie Gaus

TV+, consumers have more choice than ever in direct-to-consumer entertainment. The options for entertainment are so plentiful that for many TV fans, it's becoming too much of a good thing. "I plan to subscribe to the new challengers if they have content I want and if it is easy to unsubscribe when I'm done," said Arnold Valentino, a 36-year-old in the Bay Area who currently subscribes to Netflix, Hulu and Amazon Prime.