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How European GDPR Might Benefit Facebook and Google

Scarlett Ness
How European GDPR Might Benefit Facebook and Google

The European Union (EZU) has enacted the General Data Protection Regulation (or GDPR) regarding data protection and privacy to give users more control over their online data. According to the GDPR, companies will have to be transparent with users on the data they collect from them. According to the GDPR, all websites, directly or on behalf of the advertising companies, will now have to seek user approval to use their personal information. According to a Reuters report, Europe’s new data privacy law could strengthen tech (technology) giants such as Alphabet’s (GOOGL) Google and Facebook (FB) in the $200 billion global digital advertising industry.