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P&G shares plan for Olympic Games promotion

Barrett J. Brunsman
P&G shares plan for Olympic Games promotion

Procter & Gamble Co. will collect recyclable plastic such as shampoo or dish soap bottles to fashion all podiums that will be used for medal presentations during the summer Olympic Games in Tokyo next year. The Cincinnati-based maker of consumer goods such as Pantene shampoo and Dawn dish soap  (NYSE: PG) is partnering with the International Olympic Committee and the Tokyo 2020 Organizing Committee on the project. “The Tokyo 2020 Podium Project is an example of how the Olympic Games can be a catalyst to inspire actions that have a positive impact on the environment and society,” said Marc Pritchard, chief brand officer of P&G. “Sustainability is at the heart of this effort … to demonstrate how consumers can participate in reducing plastic waste.” This project also expands P&G’s sponsorship of the Olympic Games.