Barclays analyst Ramsey El-Assal labeled PayPal Holdings Inc. his top pick in payments and processing late Wednesday in initiating coverage of the category. "PayPal remains a scarce asset levered to most dynamic parts of the payments industry," wrote El-Assal, who began coverage of the stock with an overweight rating and $110 price target. He sees PayPal shares as attractive given that the company has a market capitalization of roughly $100 billion but is growing organic revenue by about 20%. El-Assal wrote that PayPal has significant exposure to "tech-enabled" online channels as well as fast-growing international markets. He's also upbeat about opportunities from Venmo. "Given Venmo revenue historically has carried no profit, even modest uptake of monetization should have an outsized earnings impact," he said. El-Assal also assigned overweight ratings to shares of Visa Inc. , Mastercard Inc. , and Square Inc. , among other payments names. PayPal's stock ended Wednesday's regular session up 0.3% and was up 0.4% in after-hours trading. The S&P 500 dropped 0.8% on Wednesday.