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Time for Another Stroll Through Chico's

Jonathan Heller

A visit to a Chico's store with my wife was meant to provide me with some comfort that the brand was still relevant, and perhaps some anecdotal evidence that recent negative same-store sales trends might reverse. After the column ran in RealMoney in December, I received an email from Chico's public relations department concerning the company's efforts and commitments toward appealing to their demographic.