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Google's YouTube Premium Is Poised to Be a Hit

Eric Jhonsa

Over the last decade, YouTube has emerged as one of the biggest video entertainment sources for a generation of consumers, and the biggest one for some of those consumers. announced it's replacing the $10-per-month YouTube Red subscription service it launched in 2015 with YouTube Music Premium and YouTube Premium, two separate services that cost $10 and $12 per month, respectively. Music Premium pairs the kind of offerings typically provided by rival music services -- audio-only streaming and downloads, playlists, music recommendations and standalone mobile apps -- with ad-free viewing and downloads for YouTube music videos, as well as access to remixes, covers and live versions of songs not found elsewhere.