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A former engineer at Nike has a simple strategy for getting creatives out of a rut

Marc Bain
A former engineer at Nike has a simple strategy for getting creatives out of a rut

Maintaining energy and creativity can be a major challenge when working on a tough project for a long time, even if that project is building a futuristic shoe for the biggest sports company in the world. Former Nike engineer Tiffany Beers knows a thing or two about this problem. She led (paywall) the decade-long endeavor…