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1 Risk That Might Surprise Alphabet Shareholders

1 Risk That Might Surprise Alphabet Shareholders

It is a discretionary spending -- something the business can do without -- and it's the easiest to stop. Most who follow Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) understand that its success is highly dependent on companies' willingness to spend on digital ads. Late last year, a report by advertising conglomerate GroupM predicted digital would make up nearly 65% of all ad spending in 2021.