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Apple's iPhone XS Max price tops out at $1,449 -- and 8 other keynote takeaways

ZDNet
Apple's iPhone XS Max price tops out at $1,449 -- and 8 other keynote takeaways

Apple launched its iPhone X successors -- the iPhone XS, iPhone XS Max and the iPhone XR -- as well as the Apple Watch Series 4. But while the products make the headlines there a bevy of takeaways and nuances to note. Here's a look at the key takeaways as well as how it plays into Apple's broader strategy. Apple is full phablet happy now The company's iPhone XS Max has a massive 6.5-inch screen packed into what is the iPhone 8 Plus frame and package. There's a 5.8-inch version of the iPhone XS design, but the big phablet will be the headliner among these next-generation iPhones. Remember when Apple grudgingly went big screen? No more. Even Apple's budget iPhone XR, which is designed to appeal