U.S. Markets open in 4 hrs

Big media spender Geico takes over MLB deal from Esurance

Terry Lefton
American City Business Journals

As the season is about to change, so is one of the principal sponsors at Major League Baseball. Esurance, long considered across the industry as an archetypal client for the “One Baseball” regime ushered in with the installation of Rob Manfred as commissioner in January 2015, is out at internet speed. Of course, since the regime change to “One Baseball,” MLB’s sponsorship business has also moved in that direction, so it looks like a good fit.