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Xiaomi's new Mi CC brand will develop 'trendy' smartphones for young people

Jon Russell
Xiaomi's new Mi CC brand will develop 'trendy' smartphones for young people

Huawei may be on the ropes as it battles sanctions from the U.S. government, but fellow Chinese smartphone rival Xiaomi is in expansion mode with the launch of a new brand that's aimed at winning friends (and sales) among the young and fashionable. "Mi CC" is the newest brand from Xiaomi. Essentially, what Xiaomi is doing here is breaking out a dedicated set of phones for those who care more about aesthetics than performance.