Is Pinduoduo on Its Way to Becoming a Global Company?
Pdd (NASDAQ: PDD), a rising star in China's e-commerce industry -- and better known as Pinduoduo -- has come from nowhere to become a leading rival to Alibaba Group and JD.com in that market. Launched in 2015, Pinduoduo is already the second-largest e-commerce platform in China, behind only Alibaba. From the start, instead of focusing on search-based e-commerce -- the conventional method used by giants like Amazon and Alibaba -- the company focused on social e-commerce.