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Google will lose $50 million or more in 2018 from Fortnite bypassing the Play Store

Sarah Perez
Google will lose $50 million or more in 2018 from Fortnite bypassing the Play Store

When Fortnite Battle Royale launched on Android, it made an unusual choice: it bypassed Google Play in favor of offering the game directly from Epic Games' own website. Most apps and games don't have the luxury of making this choice - the built-in distribution Google Play offers is critical to their business. As of its Android launch date, Fortnite had grossed over $180 million on iOS devices, where it had been exclusively available since launching as an invite-only beta on March 15th, before later expanding to all App Store customers.