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[$$] How Whole Foods Gives Amazon a Boost

For a highly complex company, Amazon.com has a very simple view of the world: There is the money consumers spend on Amazon, and the money they spend not on Amazon. Food and beverages, which account for one-fifth of the money Americans spend on goods, may be the biggest category of spending that is largely not done on Amazon. The Whole Foods deal announced a year ago was meant to change that.