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Oregon winemaker, lawmaker launch new attack in label fight with Napa rival

Pete Danko
Oregon winemaker, lawmaker launch new attack in label fight with Napa rival

Lawmakers heard a call Thursday for new wine-labeling laws to protect Oregon’s industry from the threat of rapacious out-of-state profiteers. Appearing before a legislative committee, Willamette Valley Vineyards founder and CEO Jim Bernau held up the example of Napa vintner Joe Wagner, who he said “has stolen market share from law-abiding producers.” Federal regulators recently required Wagner’s Copper Cane Wines & Provisions to redo labels for wines made in California from Oregon grapes. Bernau was joined Thursday by Rep. David Gomberg, a Central Coast Democrat who has made the labeling issue a chief focus of his attention.