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Target Shone during the Holidays—Why Didn’t Its Stock?

Adrian Stevens
Target Shone during the Holidays—Why Didn’t Its Stock?

Shares of Target Corporation (TGT) fell 2.9% on January 10 despite the company’s strong holiday sales numbers. Target has disappointed on the margin front over the past several quarters, primarily reflecting higher digital fulfillment costs and price investments. During the holiday season, Target’s comparable sales rose 5.7% driven primarily by the continued strength in its e-commerce platform.