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Ad Executive Dan Wieden Came Up With Nike’s ‘Just Do It’ Tagline

Ad Executive Dan Wieden Came Up With Nike’s ‘Just Do It’ Tagline

One thing Dan Wieden didn’t want to do as a young man was to follow his father into the advertising business. “I could never figure out why he was in such a whorish industry,” Mr. Wieden told Adweek magazine in 2003. In the mid-1960s, he majored in journalism at the University of Oregon.