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'A Billion Pockets': Apple's Installed Base Is the Real Star of Its Service Push

Annie Gaus

The billion referred, approximately, to Apple's installed base of 1.4 billion devices, which includes 900 million iPhones. Apple News+ is a $9.99 per month news subscription that bundles together more than 300 magazine titles, the LA Times and Wall Street Journal, and a handful of premium news sites. Apple Card, the result of a collaboration between Apple, Goldman Sachs and Mastercard, is a physical credit card that will offer daily cash back and no fees, among other features integrated with Apple Pay intended to help customers manage their money.