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Comcast aims to build a global video advertising platform

Michelle Caffrey
Comcast aims to build a global video advertising platform

Ever since Comcast won the fight to acquire European satellite giant Sky last fall, analysts have questioned how it could justify the $40 billion price tag. The Philadelphia-based company’s announced one potential answer Monday. Comcast's NBCUniversal said it’s unifying its advertising services with Sky’s and ramping up technology across the two in a play to create a global advertising structure.