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Why has Facebook invested in a four-year-old Indian startup?

Itika Sharma Punit
Why has Facebook invested in a four-year-old Indian startup?

Nearly a decade after it launched operations in India and five years after its maiden acquisition here, Facebook has for the first time turned investor for a young startup in the country. On June 13, the Menlo Park, California-based social media giant said it has invested an undisclosed amount in exchange for a minority stake in Meesho, a social commerce app that connects small sellers with customers on platforms such as WhatsApp, Facebook, and Instagram. Facebook did not disclose the amount it had invested in Meesho.