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YouTube, Netflix and Google top list of Gen Z’s favorite brands, data shows

YouTube, Netflix and Google top list of Gen Z’s favorite brands, data shows

Meet Gen Z, lovers of video streaming and candy. According to a new data from Morning Consult, Gen Z’s favorite brands are mostly U.S. tech giants. YouTube has the highest favorability for Gen Z among all brands at 86%, followed by Google (GOOG) at 83%, Netflix (NFLX) at 82%, Amazon (AMZN) at 80% and M&M’s at 79%.